about us

The Cubet Story…

Respect, Integrity & Lifelong Learning (RILL) are the 3 planks on which Rob Knowles, founder and owner of Cubet, has built his professional life.

From leadership and business development right on through to consultancy and change management, Cubet is here to help you do the same.

It all started when Rob was just 14 years old, working every Saturday at an early version of the DIY warehouses we see today.

His role was to help customers, and he spent a lot of his time lifting heavy 5-litre paint tins into their trolley before loading them into their car. One time, a customer waited until their 25 tins of paint went through the tills before complaining:

“How much!? I can buy these down the road for at least £1 a tin cheaper!”

Stunned into silence, Rob’s confusion was quickly apparent. Looking back, it was clear the customer was simply trying to get a discount.

Fortunately for 14-year-old Rob at the time, he was rescued by his manager who promptly responded to the customer by saying:

“On you go then, madam. I’m sure every trader in this town knows the value of their products.”

When the customer left, he turned to Rob and smiled before explaining:

“It’s not always about the sale – if you value your products and can stand over them, there is no need to get into anything like what nearly just happened.”

This, like many other lessons Rob has learned in his professional and personal journey, are still applicable today…

our values

Collaboration

We bring people together, creating alignment and shared ownership so change feels achievable.

Results Maximisation

We focus on outcomes, ensuring every action adds measurable value and lasting impact.

Excellence

We deliver with care and precision, setting a standard that drives confidence in every project.

Innovation

We challenge assumptions and explore new possibilities to unlock smarter ways of working.

ready to take your business to the next level?

Get in touch today and receive a complimentary consultation.

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