Thinking Towards Tomorrow

The Cubet Story…

Respect, Integrity & Lifelong Learning (RILL) are the 3 planks on which Rob Knowles, founder and owner of Cubet, has built his professional life.

From leadership and business development right on through to consultancy and change management, Cubet is here to help you do the same.

It all started when Rob was just 14 years old, working every Saturday at an early version of the DIY warehouses we see today. 

His role was to help customers, and he spent a lot of his time lifting heavy 5-litre paint tins into their trolley before loading them into their car. One time, a customer waited until their 25 tins of paint went through the tills before complaining: “How much!? I can buy these down the road for at least £1 a tin cheaper!”

Stunned into silence, Rob’s confusion was quickly apparent. Looking back, it was clear the customer was simply trying to get a discount.

Fortunately for 14-year-old Rob at the time, he was rescued by his manager who promptly responded to the customer by saying: “On you go then, madam. I’m sure every trader in this town knows the value of their products.”

When the customer left, he turned to Rob and smiled before explaining:

“It’s not always about the sale – if you value your products and can stand over them, there is no need to get into anything like what nearly just happened.”

This, like many other lessons Rob has learned in his professional and personal journey, are still applicable today…

Living Locally, Thinking Globally

Cubet is very proud to be based in Lincolnshire, with Rob, our MD, settling in the county having travelled far and wide across the world. As well as our love of the local community, we love coaching, consulting and training businesses all over the globe.

Giving Back To The Community

Rob Knowles is always looking for opportunities to give back to the local and national community as much as possible, volunteering for the Prince’s Trust and acting as a Lincolnshire Schools Enterprise Advisor among other voluntary and community work.

We Care About Your Future

The future of our planet is extremely important to Cubet.

From reducing his car mileage by 98% to owning solar panels, growing his own vegetables and rainwater harvesting, Rob strives to reduce his carbon footprint.